Your branding leaves a lasting impression on your prospective clients. And real estate branding mistakes can undermine your entire business! Today, we’re looking at five of the most common branding mistakes real estate agents make. Then we’ll tell you how to avoid them and what to do instead!
5 Common Real Estate Branding Mistakes and How to Avoid Them
Are you making any of these real estate branding mistakes? REALTORS
MISTAKE #1: INCONSISTENCY
Inconsistent branding confuses your audience. Without consistency in fonts, colors, image style, and design elements, how can anyone distinguish your content from your competitors?
Consist branding, on the other hand, makes it easy for your audience to recognize your content when they see it. They’ll see a yard sign or social media post and immediately think, “Oh, I know her! I see her stuff everywhere. She must be running a really successful business!”
And when you consistently publish high-quality content, your viewers learn to pay attention when they see your branding. For example, if you’re regularly posting useful buyer tips on social media with consistent branding, your followers will know to expect something great when they see your new post in their feed. And they’ll be more likely to engage with your new post!
MISTAKE #2: IGNORING PRACTICAL CONSIDERATIONS
With so many interesting fonts and colors to choose from, you need to be careful not to go overboard. I can’t tell you how many times I’ve seen an agent’s name in a gorgeous script on a for-sale sign…and not been able to actually read the name!
The biggest practical consideration in your branding is legibility. Can the person seeing your marketing materials clearly read them? Can they read your for-sale sign from their car as they drive by? Can they easily read your name and contact number on your business card? What if they’re not wearing their glasses?
Your readers should be able to read your marketing materials effortlessly.
MISTAKE #3: LACKING AUTHENTICITY
When your branding doesn’t reflect your personality, it can be jarring for prospective clients when they meet you. For example, if you’re branding is all buttoned-up and corporate, clients will expect you to behave that way. So when you show up in a bright pink suit with your bubbly personality, clients might be uncomfortable simply because they’re surprised. Similarly, if your branding highlights your friendly and fun-loving side, you need to bring that energy to each client interaction.
The best solution is to use branding that suits you as you are. You don’t need to pretend to be anything you’re not. Simply put yourself out there, and you will attract clients that will vibe well with you.
MISTAKE #4: HIDING YOUR BRANDING
To be effective, your branding needs to be visible! That’s the only way your potential clients will see it and begin to recognize and trust it. Your branding should be clear on your:
- Business Cards
- Email Signature
- Social Media Posts
- Door Hangers
- Pop-By Tags
MISTAKE #5: TRYING TO DO IT ALL YOURSELF
Branding design is a specialty skill set. And when you follow the real estate branding checklist to optimize your branding, you find that it’s also time-consuming. As a business owner, you have too many other tasks demanding your attention.
So instead of spinning your wheels to create professional-level branding, leave it to the design experts! And, no, We’re recommending that you get an affordable, customizable branding bundle! You’ll have a gorgeous set of logos, watermarks and more that you can use to brand all of your marketing materials.
And if you don’t have marketing materials of your own (or you’re not in love with the design of your marketing materials), check out the ready-to-go templates from Pinkpops Design, which include textables, flyers, Instagram posts, yard signs, and more!
The best way to avoid real estate branding mistakes is to rely on help from your professional design team at Pinkpops!
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