How to Grow Your Brand on Social Media – REALTOR® Edition

August 2, 2023

Hey REALTORS®! Do you want to know how to grow your brand on social media?

Gaining followers and increasing your brand recognition on platforms like Instagram and Facebook is simpler than you might think. It just takes some time, some planning, and some serious consistency.

Everything you need to know about growing your brand on social media is outlined in our streamlined five-step process.

Growing Your Real Estate Brand on Social Media in 5 Steps

Real quick: if you’re brand new to social media, check out our Introduction to Instagram for Real Estate Agents. It will help take some of the mystery out of the terminology and options you’ll come across as you start growing your brand on social media. Ok, on to the steps…

STEP 1: SET UP YOUR PROFILES CORRECTLY.

There’s a right way and a wrong way to set up your social profiles.

RIGHT: Create brand cohesion by using the same headshot for your profile photos.

WRONG: Using different photos for each platform; it dilutes your brand. Also, don’t use a full-body image; stick with a headshot so you are easily recognizable.

RIGHT: Create a business Facebook page. It will give you access to tools that will help you grow your audience.

WRONG: Using your personal Facebook page to promote your real estate business (that actually violates Facebook’s terms and can get you suspended from the platform.

RIGHT: Fill in as much information as the platforms will allow. This will help people find you!

WRONG: Leaving information blank.

RIGHT: Include a call to action in the About section. Something like “Call, text, or message me your real estate questions anytime!”

STEP 2: STRATEGICALLY ENGAGE WITH OTHER USERS.

With your profiles set up, it’s time to get social. Spend a little time thinking about the network of people who are most likely to use your services or send you referrals. This can be friends, family, and acquaintances, as well as local business owners who often need a real estate agent for their clients (think divorce attorneys, assisted living facility directors, and property managers).

Then connect with them. Follow them on social, follow their Facebook business pages, and send friend requests to their personal Facebook pages. Show your interest in them, and stay top-of-mind, by liking and commenting on their posts regularly.

STEP 3: POST ENGAGING CONTENT.

Now you need to start planning content for your own accounts. Aim to post 4-5 times per week. We have lots of content ideas to help you get started!

It’s important to note that this is where most agents fall short. Planning topics and creating graphics can be extremely time-consuming. Don’t be afraid to get some help from a professional service. Sure, you could hire a professional social media manager, but that is often too expensive. Instead, try something like DRIP by Key Real Estate Resources, which delivers professionally-designed graphics to you each month. All you have to do is download the images and post them to your social feeds!

STEP 4. REPLY TO EVERY COMMENT AND MESSAGE.

If someone takes the time to comment on one of your posts or message you, reply! Comments on your posts are super valuable because they indicate to the platform that people are interested in your content. So then the platform will prioritize your post in people’s feeds. If you can, reply with a question so your commenter will leave another comment. It’s a virtuous cycle!

Try to reply to direct messages as soon as possible since people typically expect a quick reply when they reach out via social media.

STEP 5. REPEAT STEPS 2 THROUGH 4 CONSISTENTLY.

Here’s the real trick to growing your brand on social media: you have to be consistent.

If you only engage with other users in the early days of your social media account, they will soon forget about you. And if you stop posting regular content that’s relevant to your audience, they will quickly forget about you.

But consistently engaging with other users, posting fresh content, and replying to all comments and DMs is easier said than done! Especially when you’re overwhelmed with listing appointments, showings, and contracts.

If you’re serious about growing your brand on social media, schedule 30 minutes every day to post something new, reply to all comments and messages, then like and comment on as many posts as you can.