Social media is a must for REALTORS. With social media platforms, you can promote your business, engage with prospects, and generate new leads!
And, while you have the option to pay for social media ads or boosted posts, it is possible to build a following organically by posting high-quality content. This makes social media extra valuable to new agents on a tight budget.
But which social media platforms should you be on as a real estate agent? Here are the top seven social media platforms for REALTORS.
THE 7 BEST SOCIAL MEDIA PLATFORMS FOR REALTORS
Each of the social media platforms listed here has its own strengths and potential weaknesses. You don’t need to be active on all of them, but you should choose three to five to post consistently on.
Real estate lends itself perfectly to Instagram’s image-first platform. Your listing photos will shine on Instagram. And you can post videos (called Reels) and temporary content (called Stories), which you have the option to make permanent through “Highlights.” Yes, there’s a bit of a learning curve if you’re new to Instagram, but the wide audience and active engagement make this platform well worth it!
Not sure what to post? Check out our 30 ideas for REALTOR Instagram posts. And if you need a little design help, check out our Instagram templates!
Facebook is a popular social media platform for REALTORS because there are just so many active users to connect with. Facebook is considered to be the original social platform (sorry, Myspace), so older demographics are more likely to be on Facebook than on newer platforms like Insta and TikTok.
And since Facebook and Instagram are both owned by Meta, you can use Meta’s Business Suite to post to both platforms from one dashboard. You just need to make sure you have a Facebook business page in addition to your private Facebook account to access this time-saving dashboard. Don’t forget to add an eye-catching Facebook banner to your business page!
Strictly speaking, YouTube is more of a search engine than a social platform. But with engagement functions like comments, individuals and businesses have used YouTube as a social platform.
Video content is growing in popularity, and YouTube is the perfect place for longer-form videos. Home tours, neighborhood tours, and educational videos all make great content for YouTube.
LinkedIn is the professional social network. Many of us only use it when we’re looking for a job or need to update our online resumes. But some people are on it daily to share industry news and recruit new hires.
LinkedIn might not be your best bet for connecting directly with buyers and sellers, but it is well-suited for networking with other professionals who could potentially send you buyers and sellers. Divorce attorneys, asset managers, foreclosure specialists, estate managers, and builders can all be found on LinkedIn.
Make sure you include your LinkedIn handle on your digital business card for easy networking on this platform!
Like YouTube, Pinterest is more of a search engine than a social network. But it’s got lots of social features like commenting, messaging, and liking. Pinterest is an image-first platform where users create visual “pins” for digital idea boards. Traditionally, these pins link to your website or blog where users can get more detailed information. But with the release of “idea pins,” you can create on Pinterest without linking to your own site.
Pinterest is ideal for promoting educational posts from your blog. You can also drive traffic to your site by posting general lifestyle and home decorating pins.
Want to see an example of Pinterest in action? Follow us on Pinterest for real estate branding and social media tips!
Twitter is for short snippets of text. You get 280 characters to get your message across. While you can post images and links, Twitter is more useful for creating real-time news updates and sharing clever observations.
It is possible to find an audience on Twitter if you’re particularly witty, but for most agents, posts on Twitter won’t gain as much engagement as posts on other platforms.
TikTok is the video-first platform, made popular by the younger Millennials and Gen Z. TikTok is specifically for fun, short-form videos (typically under two or three minutes). If you’re a “personality plus” real estate agent, you could have a lot of fun with TikTok. Much of the audience is on the young side for homeownership, but the platform is gaining in popularity among 25 to 34-year-olds.
CONSISTENCY IS KEY
Whichever social media platforms for REALTORS you choose to focus on, you need to post consistently to see real results. Aim to post at least three times per week. If you’re struggling to find time to create that much social media content, consider getting our affordable Real Estate Everything Bundle that provides ready-made social media content.
Oh, and make sure you follow us on Instagram. We’re always posting new tips to help real estate agents create memorable brands and impress their clients!
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