The best real estate branding practices are all about making you stand out in your local market. With a clearly defined brand, buyers and sellers can instantly recognize you from your marketing and remember you when it comes time for them to buy or sell a home.
But what are the best real estate branding practices?
Check out this list of five real estate branding practices that will transform your real estate business!
1. BE SPECIFIC.
You don’t need to appeal to every buyer and seller. In fact, trying to appeal to everyone is the quickest way to force yourself into competition with every other agent in your market. Instead, choose a specific niche. When you limit your audience, you can speak directly to them. And tailoring your message to your niche means your message will resonate with them far better than the general marketing message spread by other agents.
2. BE PRACTICAL.
With so many great options for unique fonts and color palettes, some agents get wrapped up in the creativity of their branding design elements and ignore the practicality. But part of the best practices for real estate branding is making sure that your design serves its practical purpose. Does the font make your name hard to read? Is your logo too intricate to be seen clearly when scaled down for watermarks on your social posts? Do the colors make it difficult to read your text? Your branding should support your message; not distract from it or make it hard for buyers or sellers to understand it.
3. BE YOURSELF.
Your real estate branding is all about helping your audience connect to you. Allow your authentic self to shine through your branding. Are you warm and friendly, serving first-time buyers who need some extra hand-holding? Use a warm color palette and images that welcome first-timers and make homeownership feel accessible. Are you hyper-analytical, serving investors who just need to know the bottom line? No need to get fancy with distracting colors and fonts. Use a simple, minimalistic design that highlights your professionalism. Don’t force yourself into a brand that doesn’t feel like you.
4. BE CONSISTENT.
When buyers and sellers see your marketing material, can they tell it came from you even without seeing your name or face on it? Using cohesive designs will make your brand instantly recognizable. But you need to be consistent. All your marketing materials should share the same color palette and fonts. Your Instagram photos should all share the same filter. Your messaging should always give the same tone.
5. BE VISIBLE.
You could have the best real estate branding in the world, but if no one sees it, it won’t serve you or your audience. You need to put your marketing materials out into the world so your buyers and sellers get used to seeing your branding and start to recognize it at a glance. Include your branding on:
- Business cards
- Your website
- Social media profiles
- Flyers
- Mailers
- Door Hangers
- Brochures
- Yard Signs
HOW TO GET STARTED
Our Real Estate Bundle provides a solid foundation for your real estate branding and marketing. You’ll get tons of professionally-designed, customizable logo, and templates you can add to your marketing materials for instant cohesion.
Are you ready to create your memorable brand using the best real estate branding practices? Our Real Estate Branding Checklist will quickly and easily walk you through each step.
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