Real Estate Marketing Ideas? Is it even a thing. We are living in a digital world, be it any industry or a custom, and we will do more leg work online before involving professionals. As per the National Association of Realtors (NAR), 92% of the buyers' first research is related to house hunting.
As the year draws to a close, realtors are also gearing up for a fresh year. However, this is a perfect time to strategise and execute your year-end real estate marketing campaigns. This article will explore practical and creative year-end marketing ideas for realtors.
Real Estate Marketing Ideas:
Creative, Unique, Original. In this era of digital marketing, it is important to have unique and creative marketing campaigns, something that attracts especially when you are spending a lot of time on meeting with clients and house tours.
A bad website is even worse than having no website at all. Having a website is not an idea, but it is a necessity in present times. If you have a website, upgrade and update; if you have no website, BUILD ONE!
First impression matters; build your homepage having all the elements with easy access. Images that speak volumes, a CTA and an accessible menu—having all of this will make your homepage in top shape.
2. Create Listings:
No scouting and hunting for a realtor; buyers are smart because they work online before reaching out to a realtor. Create a remarkable listing, which includes the Google map address, street view, a landmark and attractive photos. Your buyer should take a virtual property tour just by the listing.
The property pages and listings will make accessing all the information easier for the potential buyer. The photos with detailed descriptions will make your listings skyrocket. Add hotspots and nearby areas as well. Mention that the bus stop is 5 minutes away, and you can get a coffee on the way at the end of the pathway. Detailed descriptions will automatically attract buyers.
3. Create Lead Magnets:
This is a next-level marketing idea that works for realtors. The purpose of creating a lead magnet is to offer something in exchange. For example, create a guide related to real-estate "How to get the perfect home in your budget." Now exchange the guide for an email address or number. Creating lead magnets is a creative way to capture high-quality leads.
4. Social Media Ads:
Having an online presence is vital in this era; those who are not active online are rather isolated. Marketing builds client relationships, and if you are looking to get new clients, focus on both organic and paid reach. Focus on one property at a time. If you want to target couples looking to buy a condo, target accordingly and select the interests that match with the target audience.
Signups and reaching out to the traffic you have gained from the website or the ads can be helpful for newsletters. Provide relevant content in your newsletter, and add information so the potential buyer can contact you.
The year is about to end, and it is the right time to hammer the target audience with year-end real estate marketing ideas. As a real estate professional, understanding the marketing materials is overwhelming. That's where we step in; we are offering a Real Estate Everything bundle, a comprehensive package that includes all the templates you need for your year-end marketing.
Let's take your real estate marketing game to the next level.